The Cirque du Soleil Entertainment Group has partnered with Flower Shop Perfumes Co. to launch the brand’s first fragrance— l’eau de parfum. This debut fragrance coincides with the Entertainment Group’s 40th anniversary.
 
The bottle’s cap is Art Deco inspired, with a tiered top and a ridged gold stopper featuring a large sun rising above the moon—paying homage to the “circus of the sun.”
 
Fragrance notes include bergamot, red apple, cotton candy, iris and freesia, popcorn, warm sandalwood, vanilla bean, and caramelized amber.
 
Director of Licensing and Collaborations at Cirque du Soleil Entertainment Group Eleni Planet said, “In our 40th year in business, we are continuing to evolve beyond our live show offerings and tap into additional creative avenues, which is why we are thrilled to announce this fragrance with Flower Shop. Consumers around the globe can now experience the awe found in our iconic shows and share the joy of Cirque du Soleil every day.”
 
The campaign was shot in Paris by photographer Elizaveta Porodina, with model Alyda Grace as a “radiant presence,” the campaign aims to capture the essence of Cirque du Soleil’s ethos.
 
Cirque du Soleil partnered with DSM-Firmenich and perfumer Alexis Grugeon to craft L’eau de parfum. Grugeon also contributed to brand fragrances such as Ralph Lauren, Michael Kors, and Amouage as well as celebrities, such as R.E.M. by Ariana Grande.
 
Flower Shop Perfumes co-founder and CEO, Isaac Lekach said,“Twenty years ago, my father, Ilia Lekach, sought to create a Cirque du Soleil fragrance, so for us to be able to help bring it to life now is an extraordinary honor. We approached the task with utmost reverence, faithfully mirroring the meticulousness emblematic of Cirque du Soleil’s unparalleled artistry.”

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